Industry pack · Media & Advertising
Runs on the Media & Advertising pack.
Agency revenue moves brief → pitch → client approval, and pitching is an unpaid cost you want measured. The Media & Advertising pack tracks campaigns against brands with exactly that pipeline.
There is no separate pack for this sector, and we would rather say so than imply one exists. Every record name and pipeline stage is editable if your process differs — or tell us and we will look at building a dedicated pack.
Records become
Pipeline stages
Applied in one click when you create your workspace, then editable if your process differs.
41%
of first touches on closed deals
from content
6%
of last-click credit
for the same content
20–30%
win rate
on new business pitches
70 days
median pitch-to-signature
for retainers
Benchmarks compiled from published 2025–2026 industry research by XDQ Labs Private Limited. Directional, not prescriptive — your own trailing four-quarter average is the only benchmark that finally matters.
Free · No signup · Runs in your browser
Seven calculators, tuned for a 70 days cycle.
Generic deal scoring assumes a mid-market SaaS motion. In marketing agencies, the signals that predict a close are different — and a model that does not know that will confidently mislead you.
Deal Health Scorer
Score any deal 0–100 across 8 weighted signals
Commission Calculator
Tiers, accelerators, quota attainment, OTE
Quota Planner
Target → daily activity + your sourcing cutoff
AI Call Conversion
Talk ratio, discovery depth, next-step commitment
Campaign ROI
Break-even ROAS against your real margin
Lead Score
Authority, timeline, budget, fit, pain
CAC & LTV
Unit economics and payback period
What actually predicts a close here
Generic scoring gets this wrong.
Most deal-scoring models were built on a mid-market software motion and quietly assume it. These are the signals that matter in marketing agencies — and they are not the same list.
The verdict
Agencies do not have a reporting problem. They have an attribution problem — and attribution against closed client revenue is the only defence against a last-click budget cut.
What Quotarider does about it
Deal health weighted for a 70 days cycle. Commission modelled at 10–20% of retainer against the actual structure. And a sourcing cutoff calculated from your real cycle length — so you know the last day a deal can start and still land this period.
The questions people actually ask
Marketing Agencies, answered plainly.
Why does last-click attribution hurt marketing agencies?
Because it credits the final touch — usually a branded search — and starves the top-of-funnel channels that created the demand. Content routinely generates around 41% of first touches on deals that eventually close while receiving roughly 6% of last-click credit. The client cuts content, branded search volume falls three months later, and nobody connects the two.
The platform
Everything, tuned for marketing agencies.
Sales Suite
Deal health scored against a 70 days cycle. Commission modelled at 10–20% of retainer. Activity measured against the pace your quota needs.
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Marketing Suite
Campaign ROI against your real margin, lead scoring tuned to your ICP, attribution against closed revenue rather than last-click.
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Revenue Suite
Both, unified. One forecast built from pipeline velocity and campaign generation together — rather than two that disagree.
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Start now
Your number is due either way.
Free tier, no card, sixty seconds.
Built by an operator, not a committee.
Quotarider was designed against the revenue operations of 200+ companies and $400M+ of deal revenue — much of it working alongside the ground-level teams doing the entering, chasing and invoicing, not just the people presenting the dashboard.
What kept happening in agency sales
Retainers and projects were forecast together, hiding churn.
What we built because of it
Split retainer and project pipelines with separate renewal logic.
No client names, and no borrowed logos. The pattern is what matters — if it sounds like your pipeline, the fix is already in the product.