Revenue Attribution

Reply rate is the metric outbound settled for. It was never the one you wanted.

First touch to signature on one timeline. Attribution down to the sequence, the subject line and the agent recommendation that started the conversation.

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1Timeline
first touch to closed
∞Pipelines
and custom stages
90dForecasting
with deal health
A/BSubject testing
winner promoted

"Which campaign drove revenue?" Should not be a hard question.

It is hard because outreach lives in one tool and deals live in another, joined by a spreadsheet nobody trusts. When both live in the same system, attribution stops being a project and becomes a column.

Every closed deal traced to the email that started it

Quotarider records the first touch, every follow-up, the reply that changed the tone and the meeting that led to signature — then attributes the revenue back through the whole chain.

  • Revenue by campaign, sequence, mailbox and rep
  • First-touch and last-touch views side by side
  • Subject-line level attribution, not just campaign level
  • Agent recommendations tracked as a source
Closed — Northwind LtdFirst touch: "Quick question" · Step 3
$14,200
Closed — Bhatia LogisticsSource: Company Intelligence brief
$8,900
Attributed this monthAcross 4 sequences
$41,600
Best performing subject"One number that surprised us"
9.1% reply

Forecasting that accounts for how the conversation is actually going

Deal health blends stage, engagement recency, reply sentiment and momentum — so your forecast reflects what is happening in the inbox, not what someone typed into a probability field last month.

  • Weighted pipeline with win probability per deal
  • Deal health flags stalled conversations early
  • Send-time insights: when your audience actually replies
  • Cohort view of what closes and what quietly dies
Weighted pipeline12 open deals
$186k
Forecast this quarterConfidence: medium-high
$74k
At risk3 deals quiet 14+ days
$31k
Best send windowTuesday 09:00–11:00
7.4% reply
Agents on this

Agents feed the attribution model.

Reply Triage labels intent so sentiment is real, not guessed. Lead Prioritizer surfaces the deals with genuine momentum. The forecast improves because the underlying signals are honest.

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Questions

Straight answers.

How is revenue attributed?

Every contact carries a full interaction timeline. When a deal closes, Quotarider traces back through the sequence, campaign and mailbox that produced the first reply and attributes revenue across that chain.

Can I see first-touch and last-touch?

Yes, both views are available side by side, plus subject-line level performance.

Do you forecast pipeline?

Yes — weighted pipeline with per-deal win probability and a deal health score built from engagement recency and reply sentiment.

Which plans include attribution?

Revenue reporting is available on all paid plans. Advanced analytics such as send-time insights and A/B reporting are on Revenue Growth and above.

Ride your quota

See what actually made you money.

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Vera Intelligence

Ask for it. Vera does it.

Vera doesn't write you a paragraph and leave the work on your desk. She builds the sequence, enriches the list, schedules the follow-up and files the result — inside your workspace, on your data. 73 of her 106 commands need no AI key at all.

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You

Build a four-step sequence for RevOps leads who opened but never replied.

VERA

Four steps drafted, delays set, branching on reply, audience targeted. Waiting for your approval.

106 commands73 need no AI keyYou set the autonomy

From our invite-only early access

Series-A SaaS — Campaign→revenue attributionAgency of record — Client ROI reporting weekly

Revenue journey Attributed

Campaign→Reply→Meeting→Deal→$28,000
Campaign ROI+287%
CAC → LTV$310 → $4,820

Follow every dollar back to the email that started it

Campaign → reply → meeting → deal → invoice → revenue. CAC, LTV and ROI computed from your real numbers, not vibes.

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Shipped

Eight things that close the loop.

Outreach is the easy half. These are the parts between a reply and money in the account — the half most tools leave to a spreadsheet.

Invoices your customer can open

Send a quote, it becomes an invoice, and the customer opens a shareable page with no account and no login. Frozen at send so the numbers cannot drift, with payment status read live.

This is the event the whole product measures from — attribution runs to the paid invoice, not to closed-won.

Booking links and a prep sheet

Slots computed against your real calendar with buffers, so nobody books you back-to-back. Meetings become records with six outcomes, and either side can cancel without logging in.

The prep sheet surfaces what you agreed last time, so you walk in knowing where you left it.

Journeys that know when to stop

A journey now has a goal. Someone who books the meeting exits immediately instead of receiving the next three nurture emails as though nothing happened.

The most common way automation embarrasses you is continuing after it has already worked.

Marketing ROI against collected cash

Spend by channel measured against money that actually cleared, not pipeline generated. A channel returning $400K on $380K of spend reads as Marginal.

Most dashboards would call that a win. It is a rounding error with extra steps.

Account health weighted to money

Health scoring that puts payment behaviour first. A customer who has stopped paying is at risk even while they are still opening every email you send.

Engagement is a lagging comfort. Cash is the signal.

Snooze without unsubscribing

"Not now, try me in March" is a real answer. Snooze holds the contact and excludes them from every send path until the date you set.

The alternative is an unsubscribe you can never undo, over a timing problem that solves itself.

Forward detection

When a second reader opens from a different client and a different network, your email has been circulated internally — usually to the person who signs.

One reader is interest. Two on separate networks is a buying committee.

Forms that normalise what people type

Capture across six social networks with handle normalisation, so @sagar is stored as x.com/sagar and your records stay queryable.

Dirty capture is why segments quietly stop matching six months later.

Credentials encryptedMailbox and AI keys sealed with AES-256, scoped to your workspace alone.
Your mailboxes, your domainWe never send from a shared IP pool or resell you email credits.
Autonomy you controlVera can execute end to end, or hold every step for approval. You choose per sequence, before anything leaves.
No card to start14 days free on the full platform. No setup fee, ever. Cancel in one click.
Your data stays yoursExport contacts, deals and campaign history whenever you want.