40 cold email templates
Subject and body, copy-ready, sorted by sequence position.
Playbook30 B2B revenue strategies you can run this quarter
Each with a trigger, a mechanic and the one metric it moves. No theory.
Templates60 LinkedIn connection messages that get accepted
Copy any of them. Sorted by the signal that triggers them, all under 300 characters.
CommissionThe honest guide to commission plans
Accelerators, cliffs, clawbacks and the clause you didn't read
Most commission plans have three moving parts and one trap. Learn to read a plan before you sign it — including whether your accelerator is retroactive, which is worth more than the headline rate.
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Deal HealthHow to score a deal without lying to yourself
Eight signals, weighted the way they actually behave
Champions advocate; they do not sign. Budget 'existing' is not budget 'allocated'. Silence is not 'they're busy'. The signals that predict a close and the ones that merely feel good are almost entirely different.
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CallsThe call that feels best is often the one that dies
What actually predicts whether a call converts
Warmth is free. A calendared next step is not. Talk ratio, discovery depth, monologue length and the objection that never came — the behaviours that separate a good conversation from a deal.
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MarketingROAS lies. ROI doesn't.
Why break-even ROAS is the only number that means anything
A 4× ROAS on 25% margin is exactly breaking even. The ad platform will never tell you this, because the ad platform doesn't know your margin. Break-even ROAS is 1 ÷ margin. Learn it before you launch.
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Unit EconomicsMost LTV numbers are fiction
The two ways lifetime value gets inflated
Using revenue instead of gross profit. Optimistic churn. Both are easy, both are convenient, and both produce an LTV that never arrives. Plus the number that actually kills companies: payback period.
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QuotaThe maths that makes quota inevitable
Working backwards from the target to Tuesday morning
Missing quota rarely feels like a maths failure. Run the arithmetic backwards and you usually find the miss was decided in week two — including the sourcing cutoff nobody calculates.
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LeadsLead scoring, honestly
Authority is the signal everyone underweights
Most lead-scoring models are built by marketing to justify lead volume. A useful score answers a different question: if I spend three hours on this person, what's the probability I get paid?
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BenchmarksWhy generic benchmarks fail
The average B2B win rate is 21% and it describes nobody
That average blends a 30-day SMB deal closing at 35% with a 270-day enterprise deal closing at 12%. Neither is described by 21%. Sector benchmarks across twelve industries.
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GlobalCurrency is not a settings toggle
Why cross-border commission breaks every spreadsheet
A Johannesburg rep on a dollar quota paid in rand. A Bengaluru AE selling US accounts on US hours. Exchange-rate movement changes attainment without a single deal changing, and nobody notices until payout.
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By audience
Depends who's asking.
Sales professionals
You own the number. Nothing in your stack is built to tell you what to do on Tuesday morning.
Companies
87% of enterprises missed forecast. Your forecast is rep sentiment with a spreadsheet around it.
Agencies
You don't have a reporting problem. You have an attribution problem.
Freelancers
Feast and famine is a pipeline problem wearing a cashflow costume.
Startups
Founder-led sales collapses in exactly one way, and it's always the same way.
By industry
Commission rates, cycle lengths and win rates across twelve sectors.
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